With the launch of Maruti Ertiga, earlier codenamed as Maruti R3, Maruti Suzuki India has taken into its ambit almost all car segments. Following the robust branding and low maintenance nature of Maruti cars, Maruti Ertiga has hit bang on the MPV market of India. Seven seater Maruti Ertiga is tagged as the great Indian family car. This can be also attributed to the effective price tag associated with Ertiga MPV. The new MPV received its name from Indonesian language in which Ertiga means Three Rows. Albeit the looks and features scream that it is a Multi Purpose Vehicle, Ertiga is positioned in the sub-segment of Utility vehicles and this new segment is called as LUV-Life Utility Vehicle by Maruti. With this, Maruti officials claim they have created an entirely new segment in the Indian auto industry.
Ertiga’s launch has also announced Maruti’s entry into the utility segment of cars where the company is currently not a major player. Maruti in India has a bee-line of cars including some of the best selling ones in almost every segment. It has Maruti Gypsy and Maruti Grand Vitara in the SUV segment; however these have meager sales as compared to SUVs of other brands. Besides, there are vans including Maruti Omni and Maruti Eeco that provide good option and are value for money cars but still used mainly be fleet owners. Ertiga is the first utility vehicle which is targeted as a premium product and is equipped with such features which attract urban audience.
Maruti Ertiga prices were updated on 01 May 2012
